By training our senses to understand and appreciate the pleasures of food, we open our eyes to the world.
GOOD - tasty, fresh, seasonal and capable of stimulating and satisfying the senses.
CLEAN - produced without straining the earth's resources, its ecosystems and its environments - and without harming human health.
FAIR - respectful of social justice, meaning fair pay and conditions for everyone concerned in the supply chain - from production to commercialization to consumption.
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